Advertising on the ChoiceMom.org website

ChoiceMoms.org is more than information. It is community. This is where single women come to learn, explore and share the journey of choosing motherhood. Where we find out about products and services recommended by other Choice Moms. Where we talk about finances, childcare, fertility, adoption, stress, newborns and daily life as a working mom with a growing child. Where we aren't confronted with ads designed for happy couples.

There are many types of women who visit the ChoiceMoms.org site, but all of them have in common a strong motivation to create a loving, healthy home for a child. On average, they are between 30 and 49 years of age, own their own home, and have a postgraduate degree. Most are searching for quick answers and in-depth insight, and many provide support and advice to each other. The Choice Moms brand has become recognized in the community as a place for resources with integrity for smart, discerning single women.

What we offer our advertisers and sponsors

The website has a unique approach to advertising and content. Created by the former executive editor of Time Inc. Custom Publishing, who is the Choice Mom of two, the information is dynamically grouped into eight categories: (Thinking, Trying/Fertility, Trying/Adoption, Trying/Home Insemination, Trying/Anonymous Donor, Waiting, Becoming and Being) so that women choose what THEY want to read based on the stages and topics pertinent to their life. Advertisers are positioned specifically in the areas where women need their products and services.

The content is searched and grouped by keywords, which allows for a unique personal visit to the site and a constantly changing set of featured content for return visitors. Your advertisement will be focused with any combination of keywords and content groups for targeted, effective results. For example, a woman in the "waiting" stage, reading tips about passing time during the "two-week wait" process, will find ads for early pregnancy tests. When she is preparing for IVF, she finds ads for particular fertility drug discounts.

Our customized packages are available, with limited slots, in four zone placements. See attached ad sheet document at right for details of prices.

Ad Zone: Size (pixels)
Zone 1: 920 x 125 (top banner), $500/month
Zone 2: 275 x 450 (right side), $500/month
Zone 3: 125 x 125 (middle box), $135/month (limited to four)
Zone 4: 125 x 125 (lower box), $125/month

All advertisers must be singles- and lesbian-friendly. A special "Choice Mom-friendly" stamp of approval is reserved for advertisers who offer special discounts specifically for the Choice Mom community.

Contact Sales for details.

Schedule

Ad materials are due 5 business days prior to ad start, 10 business days if design/production is required. In most cases, ads start on the 5th day of the month and end on the 4th day of the last month of your contract. New ad materials may be substituted on a monthly basis for free or a more frequent basis for a charge of $20 per substitution (plus normal design/production fees if those services are required).

Specifications

To ensure the highest-quality layout, please create your banner ads to these specific proportions. JPEG (.jpg) is the only file format accepted, no exceptions. All ads must be in web-ready condition, or additional fees may be added. Design/production services are available at $125 an hour.

Keywords

Some of the specific keyword searches available include:

  • money matters
  • legal
  • known donor
  • IVF
  • drugs
  • emotions
  • stress
  • Choice Kids (talking to our kids about this choice)
  • travel

We are also working with sponsors and advertisers for the local workshops in:

  • Austin (Texas),
  • Minneapolis,
  • San Francisco,
  • Washington D.C.,
  • New York City,
  • Toronto,
  • Boston,
  • Europe