2014-15 Choice Mom sponsorship opportunities

“Conversations on social media are best left to bottom-of-funnel sales cycles and customer service. When building relevant audiences and extending brand reach, it’s better to focus on delivering targeted educational content on a regular basis.” — Inc. magazine, 3 Social Media Marketing Trends for 2014

Are you interested in reaching the unique niche that is the Choice Mom community with targeted educational content?

Choice Moms LLC is a rich and trusted content provider for professional single women who are building families on their own. We have an ongoing calendar of educational services and products and welcome new partners. Contact info @ choicemoms.org to discuss details about any of the following options.

1. Single-topic advertiser — this easy $500 entry point gives you a 6×9 color advertisement in any of our single-topic e-guides that will remain on the ChoiceMoms.org website for at least one year. For a $1K sponsorship instead, the e-guide can be customized — featuring only your advertisement and non-competitive content — and made available to your customers as a free downloadable PDF on your website. See E-guides section for current topics.

2. Special to fertility clinics: I am available to deliver a 40-minute speech titled “What I wish I had known…” — wisdom from hindsight of hundreds of women about their fertility journeys and sperm selection process. Thanks to sponsorship by The Sperm Bank of California, I launched the Choice Fertility newsletter for patients about fertility science and emotions, available for distribution in your clinic. Contact info @ choicemoms.org for details.

3. Bronze level sponsor — this $2,500 sponsorship gives you a 6×9 color advertisement in three of our single-topic e-guides, a customized downloadable version (with no other advertisers) of one of those guides available for free on your website, and a link to your website every time you are quoted as a resource for the ongoing Q&A content generated on ChoiceMoms.org. See E-guides section for current topics.

4. Silver level sponsor — this $5,000 sponsorship gives you a 6×9 color advertisement in five of our single-topic e-guides, a customized downloadable version (with no other advertisers) for three of those guides available for free on your website, and gives you priority status as a source in ongoing content generation (including a link to your website every time you are quoted) for the ongoing Q&A content generated on ChoiceMoms.org. See E-guides section for current topics that will launch in 2014. We collaborate on customized content — including priority status as an e-guide or podcast sponsor.

5. Gold level sponsor — this $10,000 sponsorship gives you a 6×9 color advertisement in all of our single-topic e-guides, a customized downloadable version (with no other advertisers) of five of those guides available for free on your website, and gives you priority status as a source in ongoing content generation (including a link to your website every time you are quoted) for the ongoing Q&A content generated on ChoiceMoms.org. See E-guides section for current topics. In addition, we collaborate together on events, speeches, webinars and/or podcasts that focus on education to women about emotions/stress, fertility and sperm selection.

About Choice Moms®

ChoiceMoms.org and the Choice Moms® media enterprise is more than information. It is community. This is where motivated single women come to learn, explore and share the journey of motherhood. Where we find out about recommended products; explore fertility and adoption options; cope with stress, newborns and daily life as a working mom; learn from financial and legal experts.

See this list for our extensive group of sponsors who have supported us over the years.

Who Are We?

Choice Moms don’t relate to advertising and information created for couples. This is their space with like-minded single women who are building families.

We are women determined to create a loving, healthy home for a child. On average, we are between 30 and 49 years of age, own our own home, and tend to have postgraduate degrees, extensive travel experience and/or demanding careers. The Choice Moms brand is recognized in the community as a place for resources with integrity for smart, discerning single women.

Unique skill with original content

Created by the former executive editor of Time Inc. Custom Publishing, Mikki Morrissette, (Choice Mom of two and author of the award-winning “Choosing Single Motherhood” book), creates original content that is dynamically grouped into specific categories and keywords.

Women choose what they want to read based on the stages and topics pertinent to their life. They pay attention to advertisers and sponsors who are a resource for these articles and blog posts. Choice Moms works only with those who understand the mission to provide quality information based on what the community wants and needs. We turn away prospective advertisers who merely want to sell through ads. We work together to provide quality content that delivers what this unique audience of women wants.

How can we work together?

Sponsorship packages are created with those companies that provide a service or product that reaches a particular niche in the community, such as fertility doctors, sperm banks, ovulation predictor kits, newborn products, and more. These packages can include partnering on website blogs, podcasts, events and e-guides.

All advertisers must be singles- and lesbian-friendly. 

Contact Sales for our Choice Moms brochure.

– Mikki Morrissette, Founder, Choice Moms®